Logic Agency
Practical advice on supply chain, retail launch, packaging economics, and fractional operations — for brands scaling from $5M to $20M+ in revenue.

KeHE compliance forces emerging brands to manage fill rate, case accuracy, EDI, deductions, item setup, routing, and invoice reconciliation before small misses become cash leakage.
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A retail operations roadmap turns audit findings into sequenced fixes across chargebacks, EDI, inventory, scorecards, freight, invoices, and ownership.
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Small parcel vs. LTL decisions should be based on shipment value, retailer requirements, pallet efficiency, damage risk, handling cost, and operational complexity.
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A packaging overhaul roadmap phases redesign, sourcing, validation, inventory runout, launch timing, and sustainability decisions so active operations do not break.
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An integrated packaging partner reduces handoffs when brands need creative direction, sourcing, production, compliance, cost control, and launch timing managed together.
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A retail operations audit should find the scorecard, chargeback, EDI, inventory, freight, and invoice issues that quietly compound before retail growth breaks margin.
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A retail fill rate scorecard can make strong execution look weak when canceled POs, substitutions, short shipments, and timing rules are not reconciled correctly.
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SPS setup is not complete when the account connects. Brands need item setup, labels, ASNs, invoices, routing, warehouse handoffs, and exception ownership before go-live.
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Logic materials identify Artilect as a proof point for 20% packaging cost reduction and 95% material reduction without weakening the brand experience.
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US retail entry requires packaging adaptation, compliance, channel planning, inventory, buyer readiness, and launch execution before a global brand can scale.
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A supplier transition should start before quality drift becomes customer-facing. The safest path runs containment, new supplier qualification, and pilot-run QC in parallel.
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A managed packaging inventory program pre-positions packaging so launches, replenishment, and co-manufacturer needs are not blocked by every new procurement cycle.
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SKU growth breaks when packaging is treated as one-off purchasing instead of an operating system across sourcing, inventory, landed cost, and replenishment.
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Quality containment protects existing inventory and customer-facing product while a brand investigates supplier issues or qualifies a replacement manufacturer.
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A brand healthy at 65–70% DTC gross margin can land at 20–40% contribution margin in retail. Here’s the full cost stack — and how to model it before you say yes to a buyer.
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Getting products into retail stores takes 12–18 months. The brands that make it through prepare operations before the pitch, not after the buyer says yes.
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Most DTC-to-retail supply chain failures start with the 3PL. The retail fulfillment checks to run before signing a first PO.
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Six operational categories: GS1 setup, EDI, case packs, routing guide compliance, wholesale margins, and inventory planning. Brands that miss these absorb $50K–$200K in first-year mistakes.
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The first 90 days determine whether you earn a reorder or create operational noise. A week-by-week playbook for compliance, shipping, sell-through, and replenishment.
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Retail buyers evaluate category fit, margin structure, velocity proof, operational readiness, and compliance documentation before placing a first PO.
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Routing guide compliance means shipping exactly the way a retailer tells you to ship. Most brands get it wrong because nobody reads the full guide before the first PO moves.
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EDI setup costs $150–$500/month and takes 4–8 weeks. Here’s what the four core transactions do, how to avoid the most expensive mistakes, and which providers work best for small brands.
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Most brands get the initial setup right. Where compliance breaks down is months 3–12, when oversight drops and the retailer’s compliance team is watching more closely than the brand is.
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The most expensive chargebacks are the ones you paid for twice — once for the violation, once to fix the process. Prevention is cheaper than response. By a significant margin.
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Retail inventory planning means building a 90-day model before the first PO ships: pipeline fill, safety stock, reorder trigger, and production lead time. Month one looks fine. Months 4–6 are where weak planning shows up.
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Beauty inventory is harder than most CPG categories — shade proliferation, expiration dates, 12–16 week lead times, and multi-channel demand. Here’s the framework that actually works.
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Switching 3PLs is an operating-system migration, not a vendor change. The mistake is moving inventory before proving the order flow. Here’s the parallel-run transition plan.
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Case pack configuration affects freight cost. Material selection affects returns. Packaging dimensions affect warehouse efficiency. Brands managing these in silos typically absorb significant hidden costs.
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A vendor produces what you spec. A partner shapes the decisions before the spec exists. The vendor model works for commodity packaging. The partner model is the difference between hitting your retail launch and missing it.
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Seven proven levers for reducing CPG packaging costs without downgrading the brand experience — DIM weight, finish engineering, vendor consolidation, and more. Artilect achieved 20% cost reduction without consumer-facing changes.
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Beauty and skincare: $1.50–$8.00 per unit. Food and beverage: $0.30–$3.00. Supplements: $0.80–$4.00. Consumer electronics: $2.00–$12.00. Real ranges by category with COGS guidance.
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International packaging typically runs an estimated 30–60% less per unit than domestic equivalents. The full sourcing cycle runs 16–24 weeks. Here’s every step from RFQ to customs clearance.
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Single-source supply chains break. When they do, the cost is a missed retail launch or a stockout on your hero SKU. The 80/20 dual-sourcing framework for CPG brands.
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A supply chain audit identifies where growth is being slowed by hidden cost, supplier risk, inventory gaps, and freight waste. At Logic Agency, it starts the same way every time: show us the last 12 months of landed cost by SKU.
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Five systems cover roughly 90% of what a $5–20M CPG brand needs: OMS, WMS, EDI provider, forecasting tool, supplier portal. Each has a clear revenue trigger. Get the sequence right and you build operational leverage.
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The first 30 days of fractional supply chain operations should create visibility, stabilize vendors, find cost leaks, and define ownership.
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Hiring a VP of Operations too early can create six months of cleanup, wrong-level scope, and fixed cost before a CPG brand knows the role.
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