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Packaging & Operational Readiness Checklist (CPG Retail Edition)
Is Your Brand Actually Ready to Scale? Before You Scale, Know Your Score. That big PO or national retailer pitch? Feels like a win—until...
Supply Chain Strategy for Startups: How Tariffs and Macro Uncertainty Are Reshaping the Way Product Startups Scale
Supply chain used to be the quiet back-office function nobody talked about. Now? It’s a core boardroom conversation—and one of the...
Avoid costly mistakes: Costco and Sam’s Club packaging and operations checklist
Dropping your product into Costco or Sam's Club isn't just another step in retail expansion — it's an operational earthquake.
2025 Global Packaging Manufacturing Countries - Supply Chain Guide: Top Countries to Source Custom, Sustainable Packaging
If your brand sources custom packaging for beauty, food, electronics, spirits, or CPG, understanding your global supply chain options in...
Apple's Packaging Design: It's Not the Look, It's the Engineering You Should Pay Attention To
While everyone's focused on copying the outside, Apple's been quietly innovating on the inside.
Lunar New Year Packaging Design: Lessons Learned from 2024
Is it just us, or did Lunar New Year (CNY) explode onto the mainstream scene this year?
The Peachy Promise: A Lesson in Packaging Design and Consumer Trust
In the world of consumer goods, packaging plays a vital role in attracting attention and influencing purchasing decisions. However, when vis
How Packaging Saved Breakfast: A Lesson in Packaging Design
What happens next is a masterclass in branding, recall, and why packaging design isn’t just important—it’s everything.
Why Does All Packaging Design Look The Same? A CES 2025 Recap
The same slick, white minimalist boxes. The same sterile fonts. The same generic look that screams, “We all want to be Apple when we grow up
Best Uses for Tear Strips in Packaging Design and Why
The humble tear strip is a packaging design secret weapon When was the last time you struggled to open a package? Did it involve...
Quality Is Remembered Long After Price Is Forgotten: A 2024 Packaging Design Recap and What’s Next for Logic Inc.
When it comes to custom packaging, one thing is certain: you get what you pay for. And at Logic Agency, 2024 has been a living testament to
PR & Influencer Packages Are Tired. Here’s What’s Winning in 2025
Are influencer and PR packages dead?
Let’s talk about it.
Don’t Overlook the Most Important Part of Packaging Design: As Told by a Packaging Design Agency
When new client's approach our packaging design agency about designing their packaging, the biggest concern is often the outside. Very...
Custom Packaging Design for Startups: Your Ultimate Guide to Success
When it comes to launching a startup, your product’s packaging isn’t just a container—it’s a communication tool that speaks volumes about yo
Why The Corrugated Box Is a Versatile Custom Packaging Solution
In the world of custom packaging solutions, corrugated packaging is often seen as a utility item—functional but uninspiring. Yet, it has...
Even Award-Winning Packaging Design Fails to Convert—Here’s Why
When it comes to packaging design, winning awards doesn’t always mean winning sales. A perfect example is Tropicana’s infamous 2009 redesign
Logic Work Featured on "The Best Retail Packaging Designs by DesignRush"
We’re over the moon that our work for the Adidas Nemizez campaign has been selected to be featured in "The Best Retail Packaging Designs by
Sustainable Packaging Design for a Startup Changing the Game in Tech
We’re excited to share one of our latest projects—a collaboration with the innovative team at Ohdoki, a startup that’s pioneering in tech we
Are traditional soap brands facing a "Blockbuster moment"?
Some of you might be too young to remember Blockbuster Video (yes, I’m dating myself here). In short, Blockbuster dominated movie rentals...
Comprehensive List of Essential Print and Packaging Design Terms
Here is a comprehensive guide that dives into various aspects of packaging design, terminology, materials, finishes, manufacturing processes
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