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Packaging Design Trend: Why Oversized Packaging is on its Way Out in 2024

Think back to the last online order you received. Was the box more product or air? In 2024, excessive packaging is falling out of favor, and consumers are demanding sustainable, right-sized solutions.

But why is the oversized box a packaging design trend in the first place? 

Retail display plays a role. Brands often use bulky packaging to grab attention on crowded shelves. However, in today's eco-conscious climate, empty space screams inauthenticity.

Below is an example of oversized packaging, you can see upon opening there is more air than product.

Data backs the less-is-more packaging design trend:

  • A 2023 study by DS Smith and Forbes Insights found 25% of shipped packages globally contain mostly air.

  • 79% of consumers surveyed by McKinsey & Company said they avoid brands with excessive packaging.

  • This shift is impacting the bottom line, with companies saving an estimated $46 billion annually by optimizing packaging.

So, what are the alternatives?

  • Right-sizing: Design packaging that snugly fits the product.

  • Sustainable materials: Opt for recycled, biodegradable, or compostable options.

  • Innovative designs: Utilize shape optimization, origami folds, or clever closures to minimize space.

  • Transparent communication: Explain the packaging choices to your customers and highlight your sustainability efforts.

By ditching the "empty box" strategy, you can:

  • Boost brand reputation: Show your commitment to sustainability and responsible practices.

  • Reduce costs: Lower shipping fees and material usage.

  • Increase customer satisfaction: Provide a more environmentally friendly and practical experience.

Examples of effective packaging design that reduces size, protects the product and is sustainable.

Remember, in 2024, less is truly more, embrace space-efficient packaging.

We provide free packaging consults to reduce your packaging size and cost.


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