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Packaging Design


Packaging & Operational Readiness Checklist (CPG Retail Edition)
Is Your Brand Actually Ready to Scale? Before You Scale, Know Your Score. That big PO or national retailer pitch? Feels like a win—until...


Avoid costly mistakes: Costco and Sam’s Club packaging and operations checklist
Dropping your product into Costco or Sam's Club isn't just another step in retail expansion — it's an operational earthquake.


Apple's Packaging Design: It's Not the Look, It's the Engineering You Should Pay Attention To
While everyone's focused on copying the outside, Apple's been quietly innovating on the inside.


Lunar New Year Packaging Design: Lessons Learned from 2024
Is it just us, or did Lunar New Year (CNY) explode onto the mainstream scene this year?


The Peachy Promise: A Lesson in Packaging Design and Consumer Trust
In the world of consumer goods, packaging plays a vital role in attracting attention and influencing purchasing decisions. However, when vis


How Packaging Saved Breakfast: A Lesson in Packaging Design
What happens next is a masterclass in branding, recall, and why packaging design isn’t just important—it’s everything.


Why Does All Packaging Design Look The Same? A CES 2025 Recap
The same slick, white minimalist boxes. The same sterile fonts. The same generic look that screams, “We all want to be Apple when we grow up


Quality Is Remembered Long After Price Is Forgotten: A 2024 Packaging Design Recap and What’s Next for Logic Inc.
When it comes to custom packaging, one thing is certain: you get what you pay for. And at Logic Agency, 2024 has been a living testament to


PR & Influencer Packages Are Tired. Here’s What’s Winning in 2025
Are influencer and PR packages dead?
Let’s talk about it.


Custom Packaging Design for Startups: Your Ultimate Guide to Success
When it comes to launching a startup, your product’s packaging isn’t just a container—it’s a communication tool that speaks volumes about yo


Even Award-Winning Packaging Design Fails to Convert—Here’s Why
When it comes to packaging design, winning awards doesn’t always mean winning sales. A perfect example is Tropicana’s infamous 2009 redesign


Logic Work Featured on "The Best Retail Packaging Designs by DesignRush"
We’re over the moon that our work for the Adidas Nemizez campaign has been selected to be featured in "The Best Retail Packaging Designs by


Sustainable Packaging Design for a Startup Changing the Game in Tech
We’re excited to share one of our latest projects—a collaboration with the innovative team at Ohdoki, a startup that’s pioneering in tech we


Are traditional soap brands facing a "Blockbuster moment"?
Some of you might be too young to remember Blockbuster Video (yes, I’m dating myself here). In short, Blockbuster dominated movie rentals...


Comprehensive List of Essential Print and Packaging Design Terms
Here is a comprehensive guide that dives into various aspects of packaging design, terminology, materials, finishes, manufacturing processes


Choosing Between WMS and 3PL for CPG Brands: Optimizing Packaging, Brand Development, Supply Chain, and Logistics
In the competitive landscape of Consumer Packaged Goods (CPG), optimizing your supply chain can be the difference between success and...


Logic Inc. Shortlisted for Pentawards for Sustainable Packaging Design
We are thrilled to announce that our sustainable packaging design, created in collaboration with KIKI World, has been shortlisted for final


Sustainable Packaging: Beyond the Hype - Tackling the Top 4 Challenges
We all know the importance of sustainable packaging these days. Consumers are demanding it, regulations are pushing for it, and frankly,...


Snack Time with Bold Design: A Look at Packaged Food Innovation
Let's grab a bag (or box!) – packaged food is a constant source of fascination for design enthusiasts like myself. There's so much more...


The Unboxing Experience Revolution: How Custom Packaging Elevates Your Brand
This, my friend, is the power of custom packaging. It's more than just a box; it's a sensory experience that sets the stage for your brand
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