CPG

Is Your Brand Actually Ready to Scale? 🚨 Before You Scale, Know Your Score. That big PO or national retailer pitch? Feels like a...

Supply chain used to be the quiet back-office function nobody talked about. Now? It’s a core boardroom conversation—and one of the...

Dropping your product into Costco or Sam's Club isn't just another step in retail expansion — it's an operational earthquake.

Is it just us, or did Lunar New Year (CNY) explode onto the mainstream scene this year?

In the world of consumer goods, packaging plays a vital role in attracting attention and influencing purchasing decisions. However, when vis

What happens next is a masterclass in branding, recall, and why packaging design isn’t just important—it’s everything.

When it comes to custom packaging, one thing is certain: you get what you pay for. And at Logic Agency, 2024 has been a living testament to

Are influencer and PR packages dead? Let’s talk about it.

When it comes to launching a startup, your product’s packaging isn’t just a container—it’s a communication tool that speaks volumes about yo

When it comes to packaging design, winning awards doesn’t always mean winning sales. A perfect example is Tropicana’s infamous 2009 redesign

Some of you might be too young to remember Blockbuster Video (yes, I’m dating myself here). In short, Blockbuster dominated movie rentals...