VANS X ANDERSON PAAK

YESSS LAWD.

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Vans welcomes the iconic musician Anderson Paak to their global influencer community with two collaboration shoes. 

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In this creative partnership, Logic joined forces with the brand to envision and craft a packaging experience that would further enhance the existing collaborative shoe box.

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Additionally, Logic was responsible for producing supplementary assets, such as a custom air freshener, which became an integral part of the retail launch.

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Logic was tasked with the following:

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• Packaging design support

• Technical file creation

• Prototype development

• Material curation

• Manufacturing

• QC/QA reporting

• Logistics

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