How to make an impression with global superstars.

In the realm of debuting a groundbreaking generation of footwear technology for one of the world's most iconic sportswear companies, the stakes are high.

Adidas collaborated with Logic for the launch of its Nemeziz footwear, a revolutionary new laceless boot.

Understanding that this unboxing experience would reach the global soccer stars and influencer community, we prioritized ensuring that the custom packaging design was as elevated as the product itself.