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As the demand for the Amabrush product grew by orders of magnitude, Logic qualified and refined a stabilized overseas packaging supply chain, optimized packout procedures for improved logistics costs, implemented modular packaging form-factors for improved configuration possibilities to meet the demands of different sales channels, and a multitude of other strategies to drive costs down as their sales volume grew.
LAUNCHING WITH A PURPOSE
As an innovator in the relatively stagnant teeth hygiene category, Amabrush was one of the most successful crowdfunding projects ever and quickly garnered attention from leading retailers across the globe. Logic was there from the start, and ever step thereafter.
Logic was tasked with concepting, designing, and manufacturing a premium unboxing experience, able to function elegantly & cost-effectively across various markets, languages, and direct-to-consumer and retail sales channels.